I love Target. Anyone that knows me can back me up on that. I have no issues with the transgender community whatsoever but I think this move by Target to remove gender signs (you can read their official press release here) is unnecessary. There is a simple reason why I don’t like the move and has nothing to do with being politically correct, it has to do with just being organized! When I’m in a store, I like when everything is separated, by departments, by styles, by colors. If you go to the same Target then maybe you won’t mind the changes and can easily adapt. To me, sometimes going to different Targets in different states, it helps a lot to know where everything is.

So here’s the issue. Target has recently removed the signage from the toy department to be gender neutral. No boys department, no girls department, just random items spread all over the floor in order to not limit shoppers into categories regarding sex or gender. What upsets people with this move is the intention to not make a boy feel uncomfortable for looking for dolls or a girl looking for “boys” clothes. So what, if all the Barbies are in the “girls” isle? If my son wanted a Barbie he or I would just go in the isle and buy it. If he/she is not comfortable enough to go in a certain isle at a Target, or any retailer for that matter, then there is something bigger that should be discussed. Your kids are what you teach them as a parent, and we should teach them to be happy in their own skin. Are we doing this for the children or for the parents? And even though there is a transgender community, they’re still only two genders as far as I know that people identify with: boy (male) or girl (female). So as much as I am for equality, we are giving way too much importance to signage.
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All that being said, I will continue to shop at the store, because I really do enjoy their products.

What do you think about Targets’ new move?