Do you know what a SwifferDad is? Let me tell you about the new Swiffer campaign. 

Have you seen the new Swiffer commercial with the dads? Well I was lucky to attend the first screening of this commercial and was super excited. Not only because I love Swiffer products, honestly who doesn’t? But because the campaign centers around dads and how they help out with the upkeep of the house. The commercial was directed by Anthony Anderson and 4 awesome blogger dads were the star of the commercial.

The video captures dads (Beau from Lunch Box Dad, Doyin from Daddy Doin’ Work, Patrick from Getting Rad with Dad and Mike from Playground Dad) doing the cleaning in their house, and just being equally involved as moms are.

The reason this new ad is awesome, besides the fact that well it’s Swiffer- is that it’s really changing how we as consumers view the role of dads. After all dads also like a clean home. Swiffer is perfect for them because it makes cleaning easier and even more fun.

 It was such a real pleasure to watch this video first hand, as well as hear these awesome dads talk about their kids and family and how they love Swiffer products, especially the WetJet.

Disclosure: I attended this event on behalf of  Nancy from The Mama Maven Blog.